Terms & Conditions
Last updated: 12th August 2026
A. Terms and Conditions
Last updated: 12th August 2026.
Please read these Terms and Conditions ("Terms", "Terms and Conditions") carefully before
using the https://www.midwifemiranda.com/ website ("the Site") operated by Miranda
Sykes Ltd (CRN: 13419691), trading as Midwife Miranda ("I", 'me', "my").
1. Acceptance of Terms
1.1 By accessing or using the Site, and Services, you agree to be bound by these Terms. If
you disagree with any part of the terms, then you may not access the Site or use the
services.
1.2. These Terms include the Scope of Practice, Booking and Cancellation, Complaints,
Privacy and GDPR policies.
2. Use of the Site
2.1. I provide this Site only for domestic and private use. You may not use the Site for any
commercial or business purposes.
2.2 You agree to use the Site only for lawful purposes and in a way that does not infringe the
rights of, restrict or inhibit anyone else's use and enjoyment of the Site.
2.3. You must not use the Site in any way that causes, or may cause, damage to the Site or
impair the availability or accessibility of the Site.
3. Intellectual Property
3.1. The content on this Site, including without limitation, the text, graphics, photos, logos,
button icons, images, audio clips, digital downloads, data compilations, and software, is my
property or that of my content suppliers and is protected by UK and international copyright
laws. All such rights are reserved.
3.2. You may view, download for caching purposes only, and print pages from the Site for
your own personal use, subject to the restrictions set out below and elsewhere in these
Terms.
4. Restrictions
You must not, without my express written consent:
4.1. republish material from this Site (including republication on another website);
4.2. sell, rent or sub-license material from the Site;
4.3. reproduce, duplicate, copy or otherwise exploit material on this Site for a commercial
purpose;
4.4. edit or otherwise modify any material on the Site; or
4.5. establish any link to the Site.
5. Service Description and Scope of Practice
5.1. I provide lactation consultancy and midwifery services. The information provided on this
Site is for general informational purposes only.
5.2. The services are provided within the scope of practice for Registered Midwives and
International Board-Certified Lactation Consultants (IBCLCs) as defined by the Nursing and
Midwifery Council (NMC) and the International Board of Lactation Consultant Examiners
(IBLCE) respectively.
5.3. For detailed information about the services I offer and my professional boundaries,
please refer to the Scope of Practice.
5.4. The advice provided as part of the services is designed to complement your NHS or
private care and does not replace advice provided by your doctor or any other healthcare
provider with respect to your pregnancy, yourself, or your baby. No information or advice
provided as part of the services should be construed as being specific medical advice to any
individual on any basis.
5.5. In order for me to be able to provide you with the services set out in the Scope of
Practice, you must provide me with all relevant information. Such information must be
accurate and complete in all material respects, and you must inform me of any changes to
the information as soon as possible. If you fail to provide me with any relevant information,
or fail to update me with any changes to your relevant information, I reserve the right to
cancel the provision of any further services.
5.6. I reserve the right, at my sole discretion, to refuse to provide the service to anyone at
any time.
5.7. I am not an emergency service. I do not provide 24-hour, on-call or out-of-hours cover. I
aim to respond to messages and emails within one working day. If you have an urgent
concern about yourself or your baby, you must contact your maternity triage unit, your GP,
NHS 111, or 999 (in an emergency), and must not wait for a response from me.
5.8 If I advise you to seek urgent review, or to contact your GP, midwifery team, health
visitor or hospital, you agree to do so promptly, and I will not be liable for your failure to do
so.
6. Professional Standards and Insurance
6.1. I maintain professional registration with the Nursing and Midwifery Council (NMC) under
PIN 14G0996E and am insured by the Royal College of Nursing.
6.2. Insurance for stand-alone breastfeeding is provided through Holistic Insurance
Services. International Board of IBCLC No: L315493.
6.3. All information and advice provided as part of my services follows current professional
standards and national guidelines in the United Kingdom.
7. Confidentiality
7.1. Appointments are entirely confidential. Your information and our discussions during
appointments will not be shared with any other person unless expressly consented to by
you, or as required by law, a court of competent jurisdiction or any governmental or
regulatory body.
7.2. I do, however, have a statutory duty to share information relating to certain criminal
offences, or in the event of safeguarding concerns or the threat of imminent harm to
yourself or others.
8. Appointment Booking and Cancellation Policy
8.1. For detailed information about booking appointments (including follow-up and
additional appointments), cancellations, rescheduling, and refunds, please refer to the
‘Appointment Booking and Cancellation Policy’.
8.2. By booking an appointment, you agree to abide by the terms set out in the Appointment
Booking and Cancellation Policy.
9. Complaints Policy
9.1. I strive to provide the highest quality of service, in accordance with the generally
recognised standards and practices of the industry. However, if you are unsatisfied with any
aspect of the service, I encourage you to let me know.
9.2. For information on how to submit a complaint and the complaint handling process,
please refer to the Complaints Policy.
10. Disclaimer
10.1. The information on this Site is provided on an "as is" basis. To the fullest extent
permitted by law, I exclude:
● all representations and warranties relating to this website and its contents or which
is or may be provided by any affiliates or any other third party, including in relation to
any inaccuracies or omissions in this website and/or any literature; and
● all liability for damages arising out of or in connection with your use of this website.
10.2. The information provided on this Site does not constitute medical advice and is not
intended to be a substitute for professional medical advice, diagnosis, or treatment.
11. Limitation of Liability
11.1. I shall not be liable for any of the following types of damages which arise out of your
access to, or use of, the Site:
11.1.1. direct,
11.1.2. indirect,
11.1.3. incidental,
11.1.4. consequential, or
11.1.5. punitive
11.2. I shall not be liable for any of the following types of damage, which arise from the
services that I provide to you:
11.2.1. direct,
11.2.2. indirect,
11.2.3. incidental,
11.2.4. consequential, or
11.2.5. punitive
11.3. These limitations of liability apply even if I have been expressly advised of the potential
loss.
11.4. I do not exclude or limit in any way my liability to you where it would be unlawful to do
so. This includes liability for death or personal injury caused by my negligence.
11.5. If any provision or part provision of my Terms (including under this clause 11) is or
becomes invalid or illegal or unenforceable, it shall be deemed deleted, but it shall not affect
the validity and enforceability of the rest of my Terms. If any provision or part provision is
deemed deleted, I shall negotiate with you in good faith to agree a replacement provision
that achieves the intended commercial result of the original provision.
12. Indemnification
You agree to indemnify, defend and hold harmless me and my employees, agents, and
affiliates, from and against any and all claims, damages, obligations, losses, liabilities, costs
or debt, and expenses (including but not limited to attorney's fees) arising from your use of
and access to the Site.
13. External Links
This Site may contain links to external websites that are not provided or maintained by or in
any way affiliated with me. Please note that I do not guarantee the accuracy, relevance,
timeliness, or completeness of any information on these external websites.
14. Changes to Terms
I reserve the right, at my sole discretion, to modify or replace these Terms and the policies
referred to in them at any time. By continuing to access or use the Site after those revisions
become effective, you agree to be bound by the revised terms.
15. Governing Law
These Terms shall be governed and construed in accordance with the laws of England. The
courts of England shall have jurisdiction to settle any dispute or claim arising out of or in
connection with these Terms.
16. Contact Information
If you have any questions about these Terms, including the Scope of Practice, Appointment
Booking and Cancellation Policy, or Complaints Policy, please contact me at:
Miranda@midwifemiranda.com
By using this Site and booking the services, you signify your acceptance of these Terms and
Conditions. If you do not agree to these Terms, please do not use the Site or book my
services.
B. Scope of Practice
Last updated: 12th August 2026
Scope of Practice: Miranda Sykes Ltd (CRN: 13419691), trading as Midwife Miranda.
1. Introduction
I am a multi-qualified healthcare professional, serving as a Registered Midwife (RM), an
International Board-Certified Lactation Consultant (IBCLC), and an Accredited Tongue-tie
Assessor. This unique combination of qualifications allows me to provide comprehensive
care throughout the perinatal period and beyond, addressing various aspects of maternal
and infant health.
As an IBCLC, I am certified by the International Board of Lactation Consultant Examiners
(IBLCE).
As an RM, I am registered with the Nursing and Midwifery Council (NMC) in the UK.
2. Professional Qualifications
● Registered Midwife (RM) qualification
● International Board-Certified Lactation Consultant (IBCLC)
● Accredited Tongue-tie Assessor (The Infant Feeding Academy)
● Diploma in Hypnobirthing DipHB (KGH)
● Mental Health First Aid certification (MHFA England)
● Human Givens Institute training (Rewind technique; Treatment for Trauma and
Phobias)
● Optimal Birth training (Biomechanics for Birth)
● Ongoing professional development to maintain all qualifications and certifications
● Adherence to continuing education requirements set by the NMC, IBLCE, and other
relevant bodies
3. Core Competencies
● Comprehensive knowledge of pregnancy, childbirth, and postpartum care
● Expertise in lactation and infant feeding
● Skills in clinical assessment and care planning
● Proficiency in providing emotional support and education to families
● Ability to assess and manage common breastfeeding challenges
● Competence in tongue-tie assessment
● Understanding of optimal birth biomechanics
4. Services Provided and Professional Duties
4.1. Protecting, promoting and supporting breast and chest feeding:
• educating and advocating about feeding and human lactation
• advocating for breast and chest feeding as the infant-feeding norm
• holistic, evidence-based feeding support from preconception to weaning
• Code compliance
4.2. Antenatal and postnatal midwifery care:
• antenatal care and education
• postnatal care and recovery support
• basic midwifery assessments and care
• mother and baby wellbeing checks
4.3. Providing Competent Services
● I perform comprehensive maternal, child, and feeding assessments related to
lactation, infant feeding, and general maternal and newborn wellbeing
● I monitor and assess maternal physical and emotional health during the antenatal
and postnatal periods
● I provide evidence-based antenatal education and preparation for birth and
parenthood
● I conduct postnatal checks and assessments of mother and baby
● I support normal birth recovery and identify any deviations from normal
● I coach mothers/parents in optimal feeding positions, latch, frequency, and duration
of feeds, and parameters for infant output
● I assess effective feeding and milk transfer
● I instruct in establishing and maintaining human milk supply
● I support families with the implementation of individualised feeding plans as
developed alongside family and relevant health professionals
● I integrate cultural, psychosocial, and nutritional aspects of breastfeeding and early
parenthood
● I provide support and encouragement to enable new parents to successfully meet
their infant feeding goals
● I respect the client's right to make choices that are right for their situation
● I use effective counselling skills when interacting with clients and other healthcare
providers
● I use the principles of family-centred care while maintaining a collaborative,
supportive relationship with clients
● I recognise and refer appropriately when care needs fall outside my scope of
practice
4.4. Additional Services
● Antenatal support and education
● Birth preparation and options counselling
● Postnatal support
● Tongue-tie assessment
● Emotional support for the entire family, including partners and grandparents
● Bespoke support tailored to individual family needs
5. Practice Settings
● Private practice operating as Miranda Sykes Ltd., trading as Midwife Miranda
● Home visits
● Virtual consultations
● Community settings
6. Collaboration and Referrals
● I collaborate with GPs, health visitors, and other healthcare professionals
● I make referrals to specialists when issues fall outside my scope of practice
● I work collaboratively and interdependently with other members of the healthcare
team
● I provide follow-up services as required
● I make necessary referrals to other healthcare providers and community support
resources when necessary
7. Ethical Considerations and Client Confidentiality
● I adhere to the IBLCE Code of Professional Conduct
● I comply with the NMC Code of Conduct for midwives
● I am committed to client-centred care and informed decision-making
● I respect the privacy, dignity, and confidentiality of the families in my care
● I assist families with decisions regarding the feeding of children by providing
information that is evidence-based and free of conflict of interest
8. Legal and Regulatory Compliance
● I operate as Miranda Sykes Ltd, trading as Midwife Miranda, in compliance with UK
company law
● I comply with UK healthcare regulations
● I adhere to data protection laws (GDPR)
● I maintain professional indemnity insurance
● I record all relevant information concerning care provided and retain records for the
time specified by local recommendations (currently a minimum of 25 years in line
with government requirements and standard practice)
9. Limitations of Practice
● I do not prescribe medications
● I do not perform surgical procedures
● I do not perform tongue-tie division (frenulotomy). I assess for tongue-tie and,
where division may be indicated, will refer you to an appropriate practitioner or
service.
● I do not provide emergency, urgent or out-of-hours care.
● I do not provide medical diagnoses outside the realm of normal pregnancy, birth,
and lactation
● I do not provide psychological therapy (beyond standard emotional support)
● I adhere to the scope of practice for each of my qualifications and certifications
10. Professional Development
● I am committed to ongoing education in midwifery, lactation, and related fields
● I regularly attend relevant conferences and workshops
● I engage with current research in perinatal care, lactation, and related fields
● I continuously update my skills and knowledge in all areas of practice
This Scope of Practice is subject to regular review and may be updated to reflect changes in
qualifications, services offered, or regulatory requirements.
C. Appointment booking and Cancellation Policy
Last updated: 12th August 2026.
Appointment Booking and Cancellation Policy: Miranda Sykes Ltd (CRN: 13419691), trading
as Midwife Miranda.
1. Booking a single Appointment
1.1. Single book a single appointment, please contact me via email, or the contact form on
the website.
1.2. Single appointments can be conducted virtually or at your home.
1.3 Your appointment will be confirmed only after payment has been received in full.
2. Booking a Package of Care
2.1. To book a package of care please contact me via email, or the contact form on the
website.
2.2. You will be emailed with a link to my calendar to book a 20-minute introductory video
call.
2.3. During our introductory video call we will agree the appropriate package of care, you
will then have seven days (unless agreed differently) to confirm if you’d like to go ahead, and
to pay the relevant charge. If payment is not received by the agreed due date, the space will
be released.
2.4. If you are expecting more than one baby, you must tell me during the introductory video
call as it will affect the package of care that I prepare for you, the scheduling of
appointments and the fee payable. If you notify me after the package of care is agreed and
paid for, then, whilst I will attempt to accommodate the necessary changes to the package
of care, but this will be subject to my availability at the relevant time. I reserve the right to
increase the fee payable or terminate the contract.
2.5. Subject to clause 11 of this policy, and unless expressly agreed otherwise, all
appointments contained within a package of care must take place within 6 weeks of the
date of birth.
3. Follow-up and additional appointments
3.1. Follow-up to single appointment: If a follow-up appointment is required following a
single appointment, it must (subject to my availability) take place within two weeks of the
initial appointment. If required, the duration and cost of a follow-up appointment will be
discussed at the initial appointment. If a further single appointment is required after the
initial two-week period, then it will be treated as a new single appointment, and clause 1 of
this policy will apply.
3.2 Additional appointments to package of care: If additional appointments are required
once an agreed package of care has come to an end, these can be arranged (subject to my
availability) at a cost to be discussed, during the period of up to 12 months following the
date of birth.
3.3. Any subsequent pregnancy cannot be dealt with as a follow-up or additional
appointment. It is subject to my usual terms for new appointments, and the rates applicable
at the time.
4. Payment
4.1. My charges will be discussed and agreed at our initial appointment. I may increase my
charges from time to time, however they will remain fixed for the duration of your package
of care and any additional visits agreed and scheduled to take place up to 12 months from
the date of birth.
4.2. Single Appointments and follow-up appointments
4.2.1. Full payment is required to confirm and secure your appointment.
4.2.2. Your appointment is only confirmed once payment is received in full. I will send you an
invoice through Xero with a secure link to pay by card, processed by Stripe.
4.3 Package of care
4.3.1. 50% of the total fee is payable at time of booking.
4.3.2. 50% of the total fee is payable in your 36th week of pregnancy unless agreed
otherwise.
4.3.3. I understand that this may not always be feasible, and am therefore open to
discussing individual payment plans.
4.3.4. Invoices will be sent through Xero with a secure link to pay by card, processed by
Stripe.
4.3.5. No refunds will be given for any appointments paid for but unused (in accordance
with clause 2.5 of this policy).
5. Non-payment
5.1. If you fail to pay any charges within seven days of being sent an invoice, then I reserve
the right to suspend or cancel the provision of further services, and/or to charge interest on
the unpaid amount. If this includes a requirement to cancel or reschedule an existing
appointment, then the provisions of clause 6 of this policy will apply.
5.2. In addition to the suspension of services, I reserve the right to charge interest on the
overdue sum from the due date until payment of the overdue sum, whether before or after
judgment. Interest on the unpaid amount will be charged from the due date until payment
(whether before or after judgment). Interest will accrue daily at 2% above the Bank of
England base rate from time to time.
5.3 All sums payable shall be paid in full without any set-off, counterclaim, deduction or
withholding (save as required by law).
6. Cancellation and rescheduling
6.1. I understand that circumstances can change. However, to maintain a reliable service for
all clients, I have the following cancellation policy:
6.1.1. 48 hours' notice is required for all cancellations or rescheduling of appointments.
6.1.2. Subject to clause 11 of this policy, all cancellations and rescheduling’s, regardless of
notice period, will incur a £20 administration fee.
6.1.3. If you cancel or seek to reschedule an appointment with less than 48 hours' notice, the
full appointment fee will be charged, except in cases of medical emergency or extenuating
circumstance. In such cases you will be asked to provide proof of the medical emergency
or extenuating circumstances (e.g. doctor's note, hospital admission record).
6.2. If I need to cancel or reschedule an appointment, you will be notified as soon as possible
and offered alternative dates. If no suitable alternative can be found, a full refund will be
provided.
6.3. I may, at my absolute discretion, waive the charge for the cancellation or rescheduling
of an appointment. A waiver of any such charge shall not be deemed to be waiver of any
subsequently incurred charges.
6.4. It is essential that you provide me with accurate and complete information, and that you
update me with any changes to it, including, but not limited to, any relevant medical
information. If you fail to provide me with any information that I reasonably request, or fail to
advise me of any changes to such information, I reserve the right to cancel the provision of
further services.
6.5. If I am subject to any bullying, insulting, intimidating, offensive, derogatory or other
unacceptable behaviour, I reserve the right to cancel the provision of further services
without notice.
7. Refunds
7.1. Refunds for cancellations made with more than 48 hours' notice will be processed within
5-7 working days, less the £20 administration fee.
7.2. No refunds will be given for cancellations made with less than 48 hours' notice, except
in proven medical emergencies or extenuating circumstances as outlined above.
7.3 No refunds will be given if the provision of further services is cancelled pursuant to
clauses 6.4 or 6.5 of this policy.
8. Late Arrivals
8.1. If you arrive late for your appointment (either virtually, at home or in clinic), the session
will still end at the scheduled time to avoid impacting other clients.
8.2. No refunds or discounts will be provided for shortened sessions due to late arrival.
8.3. When carrying out home visits I will give an approximate time for arrival, e.g. around
12pm. I cannot give an exact arrival time due to nature of home visits and diary
management. Your appointment will last for the agreed duration. You agree to accept a
level of flexibility around agreed appointment start times.
9. Substitution
9.1. If I am unable to work for any reason, I shall endeavour to provide a suitably qualified and
skilled substitute to provide the services on my behalf. Any such substitute will be subject to
the duties and obligations contained in these Terms.
9.2. If I am unable to provide a suitable substitute, I shall offer a refund for any appointments
that have been missed and contact you again once I have returned to work.
10. Adjustment
10.1. I design your package of care with an anticipated birth of between 37 and 42 weeks for
single births. If you are expecting a multiple birth, the anticipated timeframe will be
discussed and agreed at the introductory video call.
10.2. If a baby is born outside the agreed timeframe (see clause 10.1 of this policy), or needs
to stay in the Neonatal Unit for more than two weeks following birth, whilst I shall always
endeavour to adjust the agreed package of care to meet your changed needs, there may be
cases where I cannot do so and need either to offer a substitute carer or to terminate the
service. If I need to terminate the service, I shall provide you with a full refund for any
services paid for but not used.
10.3. A care package is prepared on the basis that all visits will take place within 6 weeks of
the date of birth. If you would like me to continue to visit you after that, I shall endeavour to
accommodate your request, but this will not always be possible and will be subject to clause
3.2 of this policy.
10.4. The address at which the services will be provided will be agreed at the outset. If you
wish to change this address during the term of any care package, you must Inform me as
soon as possible. I shall endeavour to accommodate the change of address. However, if I
cannot do so, I shall provide you with a refund for any unused services.
11. Loss
If you experience pregnancy loss, or the death of a baby, during the period of a package of
care:
11.1 the package of care will immediately terminate, and no cancellation or administration
charge will be payable;
11.2 you may choose either to have a refund in respect of any fees paid in respect of services
not yet provided, or to treat the fees as a payment on account of future services. Fees can
be held over for a period of up to two years following which, if not used in respect of further
services, they will be refunded to you; and
11.3. all automated communications from me will be suspended.
12. Home visits, safety and recording
12.1. You agree to provide a safe and appropriate environment for home visits. This includes
safe access to the property, a smoke-free room for the duration of the visit, and for any
dogs or other animals to be secured away from the area in which I am working.
12.2. You may have any person you wish present at an appointment. Please tell me in
advance who will be present.
12.3. Appointments must not be recorded, filmed or photographed without my prior
agreement, and I will not record an appointment without yours.
12.4. I will not use your name, image, story or feedback in any marketing, website or social
media content without your express written consent, which you may withdraw at any time
prior to publication.
12.5. If I reasonably consider the environment to be unsafe, I may end the visit, and the full
appointment fee will remain payable.
13. Events outside my control
13.1. I shall not be in breach of these Terms, or liable for any delay or failure to provide the
services, where this is caused by an event outside my reasonable control, including but not
limited to severe weather, transport failure, illness, epidemic or pandemic, terrorist attack,
civil commotion or riots, fire, explosion or accident, industrial action or the act of a public
authority.
13.2. Where such an event occurs, I shall contact you as soon as possible and shall either
reschedule the affected appointments or, where that is not possible, refund the fees paid
for any appointments not provided.
I appreciate your understanding and cooperation with this policy. It helps me maintain a
high-quality, reliable service for all clients. If you have any questions or concerns about this
policy, please don't hesitate to contact me.
D. Complaints Policy
Last updated: 12th August 2026.
Complaints Policy: Miranda Sykes Ltd (CRN: 13419691), trading as Midwife Miranda.
I am committed to providing the highest quality of care to all clients. However, I recognise
that there may be occasions when you feel your expectations have not been met. If you
have any complaint or concern about the service you have received, you are entitled to ask
for an explanation and to have your concerns addressed.
This procedure outlines how to make a complaint and how it will be handled. Please note
that this procedure does not deal with matters of legal liability or compensation.
1. How to Make a Complaint
1.1. Initial concerns can be raised directly during consultations or by phone.
1.2. If your concern is not resolved through initial discussion, please submit your complaint
in writing to me via email at miranda@midwifemiranda.com. Please submit your complaint
as soon as possible after the incident that has caused you concern has occurred and, in any
event, within 28 days of such incident. I may consider a complaint outside that period at my
discretion.
1.3. Your complaint will be treated in strict confidence and will not affect the level of care
you receive.
1.4. If you prefer, a family member, friend, or advocate may make the complaint on your
behalf. However, this may affect how we deal with your complaint as I cannot provide any
medical information to a third party without your written consent.
1.5 Making a complaint does not affect your statutory rights.
2. What Happens Next
2.1. Your email complaint will be acknowledged by me within two working days of receipt.
2.2. If I am unavailable to respond immediately, you will be informed via an out-of-office
message, and your complaint will be addressed as soon as possible.
2.3. I aim to provide a full response to your complaint within 21 working days.
2.4. During this time, an investigation will be conducted to understand what happened and
determine if any action can be taken to rectify the situation.
3. How Your Complaint Will Be Handled
During the investigation of your complaint, I will:
3.1. Listen to your complaint or concern attentively
3.2. Examine what happened and what went wrong
3.3. Offer you the opportunity to discuss the problem face-to-face if you wish
3.4. Keep you informed of progress if further action is needed
3.5. Identify measures to prevent the problem from recurring
3.6. Seek an external review from a suitably qualified practitioner if necessary
3.7. Ensure you receive an apology if there has been a failure in service
3.8. Respond by establishing a clear, appropriate plan of action, and provide you with
relevant support and advice
3.9. Use the experience to improve services where possible
4. Professional Body Guidance
This complaints procedure adheres to the guidelines set by the Nursing and Midwifery
Council (NMC) and the International Board of Lactation Consultant Examiners (IBLCE). I will
seek advice from my professional indemnity insurance provider and professional bodies
(NMC and IBLCE) as needed when handling complaints.
5. Further Action
If your complaint cannot be resolved directly with me, you have the following options:
5.1. For concerns related to midwifery practice, you can contact the Nursing and Midwifery
Council (NMC): https://www.nmc.org.uk/concerns-nurses-midwives/
5.2. For concerns related to lactation consultant practice, you can contact the International
Board of Lactation Consultant Examiners (IBLCE): https://iblce.org/complaints-and-
discipline/
5.3. You can also seek independent mediation through the Centre for Effective Dispute
Resolution (CEDR): https://www.cedr.com/
Your feedback is valuable and helps me maintain and enhance the high standards of care I
strive to provide. I appreciate you taking the time to share your concerns, as this enables me
to continuously improve and deliver the best possible service to all my clients.
E. Privacy and GDPR Policy
Last updated: 12th August 2026.
Privacy Policy: Miranda Sykes Ltd (CRN: 13419691), trading as Midwife Miranda.
1. Introduction
Welcome to https://www.midwifemiranda.com ("the Site"). This Privacy Policy explains
how I, operating as Miranda Sykes Ltd (CRN: 13419691), trading as Midwife Miranda, collect,
use, disclose, and safeguard your information when you visit the Site or use my services.
I am the data controller responsible for your personal data.
2. Information that I Collect
I may collect, use, store and transfer different kinds of personal data about you, such as:
• Identity Data includes:
• Name and age
• Your child's name, date of birth, and NHS number
• Special category (health) data includes:
• Medical history (including obstetric and breastfeeding history)
• Consultation notes
• Baby's weight chart
• Care plans
• Reports (which may include reports to your GP)
• Contact data includes address details, email addresses and telephone numbers;
• Financial data includes bank account and payment card details;
• Transaction data includes details about payments to and from you and other details
of services that you have used from us;
• Technical Data includes any internet protocol (IP) address, browser type and
version, time zone setting and location, browser plug-in types and versions,
operating system and platform, device ID and other technology on the devises you
use to access this Site.
• Profile Data includes your interests, preferences, feedback and survey responses,
including signing up for the newsletter;
• Usage Data includes information about how you interact with and use the Site and
services.
• Marketing and Communication Data Includes your preferences in receiving
marketing from me and third parties and your communication preferences.
I may use different methods to collect data from you and about you including:
• Information that you provide directly to me, such as when you:
● Complete forms on the Site or through the JotForm platform
● Sign up for my newsletter
● Correspond with me by phone, email, or otherwise
● Use my services
● Give me feedback or contact me.
● Automated technologies or interactions. As you interact with my Site, I will
automatically collect Technical Data about your equipment, browsing actions and
patterns. I collect this personal data by using cookies and other similar technologies.
Please see the cookie policy below for further details.
● Technical Data is collected from analytical providers such as Google and other
advertising networks and search information providers.
● Contact and Financial and Transaction Data is collected from providers of
technical, payment and delivery services such Xero and Stripe.
● Identity and Contact Data is collected from publicly available sources.
3. Cookies and Tracking Technologies
I use cookies and similar tracking technologies to track activity on the Site and hold certain
information. Cookies are files with small amounts of data that I store on your browser or the
hard drive of your computer if you agree, which may include an anonymous unique
identifier.
The Site uses the following:
● Essential cookies: These are necessary for the website to function and cannot be
switched off.
● Analytical/performance cookies: These allow me to recognise and count the
number of visitors and to see how visitors move around the website when they are
using it.
● Functionality cookies: These are used to recognise you when you return to the
website.
● Targeting cookies: these cookies record your visit to the Site, the pages you have
visited and the links you have followed. These are used to make the Site and any
advertising displayed on it more relevant to your interests.
You can instruct your browser to refuse all cookies or to indicate when a cookie is being
sent. However, if you do not accept cookies, you may not be able access all or part of the
Site.
4. How I Use Your Information
I use the information I collect to:
● Provide, maintain, and improve my services, including but not limited to:
● Providing lactation consulting and midwifery services
● Communicating with you about your care
● Liaising with other healthcare professionals involved in your care (with your
express consent only. See section regarding third party sharing for more
detail.)
● Maintain accurate records of the care provided
● Communicate with you about the services that I offer
● Respond to your enquiries and requests
● Comply with legal and regulatory requirements
● Analyse, monitor, administer and protect my business and usage of the Site
● Publish newsletters, website blog and on other social media platforms
● For any other specified purpose provided I receive your express consent to do so.
5. Data Security
I have implemented appropriate technical and organisational measures to protect the
information I collect and store. These measures include:
● Encryption of sensitive data
● Regular security assessments
● Access controls to limit data access to authorised personnel only, such as
employees, agents, contractors and other third parties who have a business need to
know. They will only process your personal data on my instructions and if they are
subject to a duty of confidentiality.
While I have taken steps to ensure your information is secure, communications by text,
email, messenger, social media, WhatsApp and the Site may not be fully secure. Please
keep this in mind when using these methods to communicate sensitive information.
If any suspected data breach comes to my attention, I will notify you and any applicable
regulator of the breach where I am legally required to do so.
6. Third-Party Sharing
I do not sell, trade, or otherwise transfer your personal data to outside parties. This does not
include trusted third parties (such as other health care professionals involved with your
care, provided I have your explicit consent) who assist me in operating the Site, conducting
my business, or servicing you, so long as those parties agree to keep this information
confidential.
I do use third-party software such as Xero and Stripe (for invoicing and processing of secure
card payments) and JotForm (to collect information about you and to collect feedback).
7. Your Rights
You have the following rights:
● The right to access your personal data. This enables you to receive a copy of the
personal data that I hold about you and to check that I am lawfully processing it.
● The right to rectify inaccurate personal data
● The right to request erasure of your personal data in certain circumstances,
including circumstances where I may have processed your information unlawfully or
where I am required to erase your personal data to comply with local legislation.
● The right to restrict or object to the processing of your personal data (including for
direct marketing purposes)
● The right to data portability
● The right to withdraw consent at any time
● The right to request that the transfer of your personal data be made to you or to a
third party as you may direct in writing.
To exercise any of these rights, please contact me using the information provided in the
"Contact" section below.
8. Data Retention
I will only retain your personal data only for as long as necessary to fulfil the purposes for
which it was collected, including for the purposes of satisfying any legal, accounting, and
reporting requirements. In line with government requirements, I currently retain
consultation data for a period of 25 years. This may change in accordance with government
requirements and standard practice.
9. Changes to your personal data
It is important that the personal data that I hold about you is accurate and current. Please
keep me informed if your personal data changes, for example a new address or email
address.
10. Complaints
You have a right to make a complaint to the Information Commissioner's Office (ICO), the
UK regulator for data protection issues (www.ico.org.uk). However, before doing so please
make sure you have first made your complaint to me or asked me for clarification if there is
something that you do not understand. The ICO will expect you to have done this before
reviewing your complaint.
11. Contact Information
If you have any questions about this Privacy Policy, please contact me at
miranda@midwifemiranda.com